Store Manager Luxury boutique in Moscow

OVERALL PURPOSE:

To maximise the sales volume and profitability of the store in full compliance with the operating standards, policies and procedures

PRINCIPLE RESPONSIBILITIES:

Drive, manage and support all sales and promotional activity, making commercial decisions based on
relevant store and competitor activity.
Lead by example and ensure the delivery of outstanding customer service and the achievement of sales targets.
Recruit, train and develop a highly motivated, service focused sales team.
Promote the brand through excellence of visual merchandising and consistency of store standards.
Adhere at all times to Company policies and operating procedures.
Act as a brand champion and ambassador for the company incorporating brand values in all aspects of the role.
Undertake ad hoc projects as deemed appropriate by your manager or Director.

MAIN TASKS:

SHOP FLOOR

Manage resources and prioritise responsibilities in order to ensure that customer service takes priority at all times.
Identify and exceed all customer needs and expectations.
Make a significant personal contribution to the sales targets of the store and promote and support all selling activities.
Maintain consistent visual merchandising and housekeeping standards reflecting current visual guidelines and priorities at all times.
Be commercially aware and responsive to current sales trends, analysing stock levels and space in order to maximise sales.
Maintain ownership of the stock package, working with Merchandising Department to ensure a ‘fit’ with the customer profile.

TEAM MANAGEMENT

Demonstrate ownership by focusing on retention, sourcing and recruitment of the team.
Manage, coach and train all staff and management in order to develop their potential and achieve performance benchmarks.
Identify training and development needs for the team providing regular feedback.
Effectively implement programmes that ensure that required Company standards are consistently achieved.
Develop trust and loyalty through fair and consistent management of the team.
Identify and resolve all employee issues in professional manner and in accordance with the guidelines in the Employee Handbook, applying best practise at all times.
Ensure image and grooming standards are professional, reflective of the brand and adhered to at all time.

BUSINESS DEVELOPMENT

Remain industry aware and maintain a knowledge of local competition and any factors that impact on the store in order to maximise sales opportunities.
Utilize the available marketing tools (CRM) to maximise brand loyalty in order to drive sales.
Work with Country/District Manager to develop new business initiatives and events through networking.

OPERATIONS

Manage all stock control and delivery procedures in the store and keep shrinkage level below target.
Increase store profitability through the management of store expenditure and controllable costs.
Schedule staffing to provide adequate floor coverage whilst remaining within payroll budgets.
Maintain an up to date knowledge of all Company product and technical information and ensure this is effectively communicated to the team.
Ensure adherence at all times to Company retail operating and security procedures.
Complete all Company paperwork accurately and in line with procedures, within deadlines.
Build effective working relationships with colleagues in other stores and in support departments at Head Office.
Maintain a safe working environment.